Demographic data is a key building block in defining your target audiences on social media. Incorporating generational marketing insights into your strategies can greatly influence how people connect with your brand, from the awareness stage all the way to advocacy....

In the fast-paced world of business, the search for creative methods to increase exposure, revenue, and online presence is never-ending. In addition to benefits for businesses, affiliate marketing has grown to be a major force, providing rich possibilities for marketers....

During the March and April sprints, our primary emphasis was on advancing our ongoing project: the migration to Icepim’s new User Interface but we also made some improvements to our connectors: Enhancements in Product Management:  Updates on Icepim Manual and...

In recent times, there has been a noteworthy and crucial change in consumer perspectives regarding sustainable and eco-friendly products. As awareness of the environmental challenges confronting our planet grows, there is a rising demand for products that lessen harm to...

Why Is PIM Solution Considered An Important Tool? Product Information Management (PIM) serves as a data management tool enabling businesses to centralize, organize, and enhance product data for distribution across various channels. This solution facilitates the delivery of consistent and...

For small businesses looking to scale, the complexity and inefficiency of systems and processes can become overwhelming. E-commerce automation offers a solution by transforming manual, repetitive tasks into automated processes, allowing teams to focus on customer interactions, creativity, and strategic...

The rise of digital channels has made customer purchasing experiences a lot easier, but it has also presented marketers with new challenges and intensified competition in the e-commerce arena. Delivering consistent and compelling product information now demands the use of...

What is E-commerce Localization? E-commerce localization refers to the customization of an online store to effectively target new markets. For instance, if an American company aims to expand into Europe, it must conduct thorough research on the European market, including...

Crafting an effective product description holds the potential to engage your website visitors, convert them into customers, and enhance your brand image. Acting as a virtual salesperson, a well-crafted description entices and informs consumers about your product. However, achieving this...

In this sprint, our main focus was on our ongoing project: transitioning to the new User Interface of Icepim: Icecat connectors updates:  • WooCommerce: Improved attribute grouping and extra attribute data export. • Shopify: Provided additional features to help with...

In the realm of e-commerce, the quality and security of your product information play a pivotal role, often underestimated by many store owners. However, it serves as the foundational element for building customer trust and influencing decision-making. This blog aims...

Unlock the full potential of LinkedIn for your business by closely monitoring your performance and identifying areas for improvement through social media analytics. The right analytics tool is essential for understanding audience preferences and refining your strategic approach to effectively...

Product Information Management (PIM) systems play a pivotal role in streamlining and optimizing various aspects of business operations. From small businesses to large corporations – everyone can benefit from implementing a PIM system into their everyday operations. In this blog...

Customer engagement is the heartbeat of any successful digital marketing strategy. Before we dive into the strategies, let’s unravel the art of customer engagement. It’s the alchemy of cultivating relationships, guiding customers along their journey, and forging a lasting bond...

First of all, unfortunately, we got tired of making up a new city name for every sprint and we got back to the classic numeric names of our sprints (year and month name).  In this first Sprint of the year,...